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Project Nightingale is a cross-functional initiative aimed at redesigning the end-to-end customer onboarding experience across all product lines. The project was initiated in response to a significant drop in 30-day retention rates observed in Q3, which internal research attributed to friction during the first-run experience. Stakeholders from Product, Engineering, Design, Customer Success, and Marketing have been engaged since kick-off. The primary objectives include reducing time-to-value for new users, improving in-app guidance and tooltips, streamlining the initial configuration wizard, and establishing a feedback loop with new customers during their first 90 days. Success will be measured through improvements in activation rate, feature adoption depth, and NPS scores collected at the 7-day and 30-day marks. The project is currently in the discovery phase, with user interviews and usability testing underway. A full proposal and roadmap are expected to be presented to leadership by end of month.

 

 

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